- Are you wondering how you can start your career in digital marketing?
- Do you know what it takes to be a successful digital marketing executive?
First thing first. Let us know what digital marketing is all about.
Digital marketing is the promotion of products, brands, ideas and even a person on online platforms. Online platforms include YouTube video, Facebook, Twitter, Pinterest, email, web and mobile.
Job of a digital marketing executive is to use strategies which are best suited for these platforms. Their role include developing contents for web and social media, writing an email campaign, identifying online customers, developing design, creating and managing PPC campaigns.
Here we have listed the basics of digital marketing:
Understanding Of Web
How to access and use the internet is a must. But equally important is to understand how different web browsers work. Browsers like Internet Explorer, Chrome, Firefox, Safari work slightly different to one another. If you are having the understandings of all these browsers, then you can develop a suitable content management system.
You must learn the basics of website design. If you know the basics of html, Flash, Java, WordPress, Drupal, Joomla and different plung-ins, you can get the site designed which is best suited for your potential customers.
SEO And PPC
Behind every successful online marketing campaign, there is a search engine optimization. Search Engine Optimization, popularly called SEO, plays a huge role in driving targeted traffic to the website. Link building, meta tags, keyword research are some of the many aspects of SEO. You need to know all of them to implement your online marketing strategy.
SEO is an organic way of ranking your site higher, while running a pay per click campaign you have to pay per click to a search engine on whose platform you are running you campaign. Like SEO, PPC too have many components.
PPC and SEO often complement each other. However, unlike SEO, you can’t run PPC campaign all the time. You have to take various factors into account before running a PPC campaign. These include, budget, selection of keywords, timing , selection of platform etc .
Running an online marketing campaign is not enough. You have to measure the success of your campaign. Being a marketer, you will be answerable for return on investments (ROI).
You need to familiarize yourself with Google analytics and how it works. You have got to integrate web analytics into your digital marketing mix to ensure your online campaign achieve desired results. Web Analytics is an important digital marketing tool because it lets you know where visitors are coming from, how much time they spend on your site, what they prefer, what information they click on.
Social media is an ever-growing platform which covers Facebook, Twitter, Slideshare, Pinterest, LinkedIn etc. Easiest way to get started on social network is joining groups and interacting/networking with people. A good social media campaign not only gets people talking about your brand, but it also boosts conversion rate.
Social media is popular among small business as this medium does not cost big fortune. Although the likes of Facebook and Twitter have introduced promoted posts, still a smart social media campaign can generate lots of traffic absolutely free.
Important things to know before launching an email campaign are: email template, how to format an email, imagery, disclaimers and disclosures. Through email campaign you can start long-lasting relations with your customers, informing them about the latest products and updates. Good email content, presented in a nice format, could actually turn lot of email recipients into customers.
There are no specific qualifications required for digital marketing jobs. However, employees prefer those who have completed a short or long term course in digital marketing from a reputed institute.