Digital Marketing trends to be followed for business growth in 2017-2018
The Digital marketing trends and platforms are evolving in the digital age and consumers are engaging more and more on social media channels these days.
The reason is quite clear, communication medium is changing and it has a greater impact on the branding and marketing of a product or services.
In order to improve and follow Digital marketing trends in the coming year, you can follow for your business growth.
Trained Marketers for your company:
Due to inexperienced and untrained marketers, the companies have to go through certain loss when it comes to setting up a budget or running a marketing campaign that understands digital marketing trends or using modern trends. It’s not a one day process and it needs a lot of hard work of the employees as well as the trainers in order to get the expected result.
The less experienced professionals if properly trained prove to be an important asset for improving companies branding and social media presence.
The companies are targeting and investing more on growing areas such as content marketing, analytics, social marketing, SEO, in-store marketing, location targeting, personalization or customization etc.
There are certain influencers and digital marketing trainers online and offline who can actually help your company train your employees and help them gain expertise. This in turn, will increase your companies ROI i.e. Return On Investment.
Online Video Marketing:
Online video marketing is an essential part for branding your company. There are certain social media platforms which actually support your company’s reputation and create your brand awareness among all the socially active audience.
This involves Youtube marketing, Facebook Marketing, twitter and other social platforms. Videos that can touch the hearts of audience even goes viral and reach millions of people. Companies should consider that it’s not necessarily big budgets that win the day, but rather great ideas that can require low production costs.
Social Media Marketing following digital marketing trends:
If you really don’t have a big fat budget to market your products or services online, then Social Media platform is your bait. Sharing stories on news feed and letting people know about you and your brand is a must.
Not only this, You can also join certain groups and influencers on social media to gain more exposure.
You can provide certain discount vouchers to your customers or some freebies as this can drive more people to your website and increase your prospective client base. Social media help you focus more and more on engaging wider audience and converting them into your clients.
Business owners are searching marketing personnels who are tech savvy and increase their customer reach through their online media presence.
2017-18 trend will focus more on marketing experts and training HRs who can fulfil their need and grow their business.