Digital Marketing vacancy at Dainik Bhaskar, Noida
Experience: 3 to 6 years
Job Location: D-143 (GF), Sector-63 Noida (U.P.) 201301
UG – Any Graduate – Any Specialization
PG – Post Graduation Not Required
Salary: Not Disclosed
Job description: App Growth
-Identify high value customer segments and tailor online marketing content to attract and retain these customers while maximizing LTV.
– Analyze campaign and website performance to identify opportunities for growth.
– Create and manage campaigns in Google AdWords, PLA, Facebook, Criteo & Bing Ads.
– Establish and monitor metrics to track campaign performance, targets and goals, including providing detailed ROI analysis and forecasting.
– Write and test strong ad copy.
– Keep up with the ever-evolving digital landscape and continually look for new.
– 3+ years of Google Shopping/PLA management experience (required)
– Substantial experience working with performance marketing metrics (CPD, CPI, CPA, CPC & LTV)
– Proven record managing a monthly Online Campaign budget of over $10k+, focused on customer acquisition/ROAS.
– Strong analytical background, with extensive experience in synthesizing data into actionable results in an direct-to-consumer ecommerce environment
– Strong leadership, interpersonal, and creative thinking capabilities
– Organized and detail oriented with excellent written and oral communication skills
– Strong project management skills, including the ability to juggle multiple projects simultaneously, prioritize effectively, and meet deadlines.
– Passion for online marketing and search in particular.
– Google and/or Bing ads certified a plus
Contact Person: Sakshi (0120-4227670/ 71/ 72)