Digital Marketing & Web Production

Web-Production

Modules of this Comprehensive Package are:

Web Designing & Production

  • Introduction to the Internet
  • Creating a Basic Web Page
  • Attributes, Lists and Tables, Links and Images
  • CSS – Selector Type, Common Properties, Values
  • CSS – Directory Structure, Common Tags
  • Web Page Layout Techniques
  • Introduction to Dreamweaver
  • CSS Improvement – Typography, Imagery
  • CSS Tips & Tricks
  • Forms, Events, and Event Handling
  • Introduction to CMS
  • Introduction to WordPress
  • Using images
  • Accessibility considerations
  • Mobile websites
  • Selecting, installing and customising a theme
  • Creating a static home page
  • Permalinks
  • Using images
  • Blogging
  • Widgets, Plug-ins
  • Creating content
  • Best practice for creating and maintaining websites

 

Digital Marketing

  • Introduction To Digital Marketing
  • Search Engine Optimization
  • Pay Per Click (PPC)
  • Email Marketing
  • Social Media Marketing
  • Digital Display Marketing
  • Mobile Marketing
  • Website Analytics Basics
  • Web Project Development Basics