Diploma in Digital Marketing

digital marketing training in noida

Digital Marketing Training

Diploma in Digital Marketing Training covers all the key aspects of Digital Marketing which include Search Engine Optimization, Pay Per Click (PPC), Email Marketing, Mobile Marketing, Social Media Marketing, Digital Display Marketing, and Web Project Development Basics. The Diploma in Digital Marketing Training Syllabus is designed and developed keeping in mind the latest trends in the global digital industry.

High ranking jobs such as Digital Marketing Strategist, Digital Marketing Developer, Digital Marketing Traffic Specialist, Mobile Marketing Specialists, PPC Manager will be well within your reach upon successful completion of Diploma in Digital Marketing Training Program.

Duration: 3 months

Modules of Digital Marketing Training are:

1. Introduction To Digital Marketing Training

Through Case studies, real life experience, stats and trends, this module explains the basic characterises of Internet Marketing and how it is different from the traditional marketing.
What you learn after completing this module:
• Key Concepts Of Digital Marketing
• Traditional Vs Digital Marketing
• Characteristics Of Internet Marketing
• Digital Marketing Strategies
• Stats And Trends In Digital Marketing
• Case Studies & Real Life Experience

2. Search Engine Optimization

Enter your query in a search engine. Enter the same query after some time. You will find that some of the websites are consistently on top of the search results. This is how a Search Engine Optimized (SEO)- website performs. SEO is a process of bringing targeted traffic to a website. It ensures that a website remains on top of its business-related search query (Keyword). SEO is integral part of Digital Marketing Training.
Job of an SEO expert is to improve and promote a website which ultimately results in increase in targeted traffic to the website. However, SEO is an ever-changing process and major search engines – Google, Yahoo, Bing – keep changing rules on how they rank websites. Through this course module, you will learn all the latest techniques which are being by different search engines.
What you learn after completing this module:
• Key SEO Concepts
• Search Results and Ranking
• Benefits of Search Engine Ranking
• The SEO process
• On-page optimization
• Off-page optimization
• Keyword Research
• Keyword Selection
• Meta Tags
• Site Maps
• SEO Copywriting
• SEO Webmaster tools
• Inbound Links and link building
• Analysis and Review
• Page Limit Size
• Directory Submission
• Article Submission
• Viral Marketing
• RSS Feeds
• Free Backlink Creation
• Bookmarking Page/Sites
• Importance Of Logo
• CMS Software
• URL Rewriting
• Localization – Local Optimization

3. Pay Per Click (PPC) or Search Engine Marketing (SEM)

Pay Per Click (PPC), also known as Search Engine Marketing (SEM) is different from SEO. While SEO generates organic traffics for your site, you have to pay a cost per click to generate traffic through PPC campaign. PPC ads either appear above the organic results, or they are placed on the sidebar. Google Adworlds is the most popular PPC system. One can launch PPC campaign from other platforms — Microsoft, Bing, Yahoo — as well. A successful PPC campaign turns visitors into customers. A winning PPC campaign is the combination of these factors: Right keywords, how to organise them into campaigns, how to place your bid on keywords related to your business, what channel you should select, how to create a PPC landing pages.
What you learn after completing this module:
• Key Concepts of SEM
• Overview of Google Adwords
• Overview of Microsoft AdCenter
• Bing Ad Centre
• Overview of Yahoo Search Marketing
• Daily Budget
• Strengths of Pay-Per-Click
• Keyword Research
• Research Tools
• Google PPC
• Pay Per Click Strategies
• Objectives, goals & expectations
• Search Campaign Process
• Competitive Analysis
• Keyword Selection
• Ad Writing Techniques
• Landing Pages & Call to Action
• Targeting
• Budgets
• Scheduling
• Display Networks
• Campaign Management
• Conversion Tracking
• Conversion Metrics: CPA, CTR
• Bid Management Plan & Bidding
• Performance Tracking with Google Analytics
• Reporting and Analysis

4. Email Marketing

Email marketing is one of the most effective ways to engage with audience. Through email marketing you can inform customers about new products, offers them discount, re-engage with customers, can ask them to write a testimonials for your service, make you content (blog, posts, video) popular among them. As the number of people having smartphone growing exponentially, marketers have started paying more attention to Email Marketing. This platform is used to keep contact and maintain relationships with customers. Through Email Marketing, one could inform their existing customer about new updates or even ask them for call to action. Best Email Marketing practices include practices a.) using a catchy subject line, b.) knowing your audience, c.) keeping the campaign simple, d.) being innovative, d.) including a call to action
What you learn after completing this module:
• Key Concepts
• Best Email Practices
• Campaign Process
• Data Capture: online
• Segmentation
• Email Design
• Email Copy
• Email Structure
• Email Delivery
• Email Systems
• Filtering
• Scheduling
• Measurement
• Key terms and metrics
• Split testing
• Laws & Guidelines

5. Social Media Marketing

Social media has emerged as one of the most accessible and most inexpensive platform for marketing campaigns. Social Media Marketing is all about getting the best out of Facebook, Twitter, LinkedIn, Pininterest, SlideShare, YouTube, Google+ and other social networking sites. Social networking sites capture the bulk of online time being spent by people. A business organisation or brand’s Internet marketing plan is incomplete without having a presence on either all of these sites, or the sites which are best suited for their bossiness plan.
Good content is what succeeds on social media platforms. A good content gets instant connection with the audience, and get people talk about their brand. Creating good content is not enough. Creating different content for different sites, being aware of the latest tools, technologies, plug-ins, innovations are what make a successful social media campaign.
What you learn after completing this module:
• Key Concepts
• Social Media Goals
• Social Media Tools and Applications
• Setting Goals and Priorities
• Facebook Marketing & Strategies
• Facebook Privacy
• Facebook Brand Pages
• Twitter Setup & Profile
• Twitter Marketing & Strategies
• LinkedIn Setup & Profile
• LinkedIn Marketing & Strategies
• LinkedIn Network Building
• LinkedIn Company page
• Google+ Setup
• Google+ Marketing Strategies
• Google+ Engagement
• Google+ Brand Page
• YouTube Setup
• YouTube Marketing Strategy
• Creation of YouTube Channel
• Pininterest
• Video Marketing

6. Digital Display Marketing

Display ads, also known as banner ads, appear next to content that we read on websites or mobile. Banner ads are placed on websites as well as on social media. Usually, banner ads feature Flash, rich media and video, interactive applications and static content. Banner ads should be customized in such a way that it fits with original content, doesn’t annoy readers, and grab the attention of readers so that they click on the ads. Things that one need to take into account while creating a banner ads are: Identifying consumers demographics and lifestyle, their web browsing history, customizing the ad to make it relevant to a site’s stories and videos etc, creating a landing page that lives up to the promises of banner.
What you learn after completing this module:
• Key Concepts
• Benefits of Digital Display
• Challenges with Digital Display
• Business Value
• Running Effective Ads
• Ad Formats
• Ad Features
• Ad Display Frequency
• Campaign Planning
• Campaign Steps
• Target Audience
• Campaign Objectives
• Campaign Budget
• Creative Formats
• Tracking the campaign
• Optimising the campaign
• Laws & Guidelines

7. Mobile Marketing

Faster internet, increasing popularity of smartphones and tablets, popularity of apps, responsive sites, location-based advertising, Real Time Bidding (RTB) there are lots going in favour of mobile advertising. Mobile internet traffic is set to overtake web traffic. Mobile Marketing is best suited for small and medium enterprises who don’t have massive advertising budgets.
Apps, responsive websites, mobile ad units, mobile PPC and SMS all are the integral parts of Mobile Advertising.
What you learn after completing this module:
• Key Concepts
• Mobile Marketing Trends
• Opportunities and Risks
• Overview of Mobile Devices
• SMS Strategy & Content
• Mobile Advertising
• Mobile Optimised Websites
• Overview of Mobile Apps: iOS and Android
• QR Codes
• Mobile coupons and ticketing
• Integration & Implementation
• Strategic Steps
• Marketing Goals
• Key Trends
• Social Media Channels

8. Website Analytics Basics

• Web Analytics & Web Master Tools
• Web Analytics Fundamental
• Overview of Qualitative Analysis
• Goal and account setup
• Analytics Code and Profiles
• Goal Configuration & Funnels
• Dashboard
• Audience
• Advertising
• Traffic Sources
• Bounce Rate
• Site speed and site search
• Events and conversions
• Standard reporting
Customised reporting

9. Web Project Development Basics

• Overview of Web Development
• Overview of Drupal Content Management System
• Fundamentals of Drupal Setup and Implementation
• Overview of Joomla Content Management System
• Overview of WordPress Content Management System
• Fundamentals of WordPress Setup and Implementation
• Understanding of CMS tools, plug-ins, widget and apps
• Web Development on WordPress CMS Platform
• Web Project Development
• Integration of Online Revenue Models