Diploma in Digital Marketing

digital marketing training in noida

Digital Marketing Training

Diploma in Digital Marketing Training covers all the key aspects of Digital Marketing which include Search Engine Optimization, Pay Per Click (PPC), Email Marketing, Mobile Marketing, Social Media Marketing, Digital Display Marketing, and Web Project Development Basics. The Diploma in Digital Marketing Training Syllabus is designed and developed keeping in mind the latest trends in the global digital industry.

High ranking jobs such as Digital Marketing Strategist, Digital Marketing Developer, Digital Marketing Traffic Specialist, Mobile Marketing Specialists, PPC Manager will be well within your reach upon successful completion of Diploma in Digital Marketing Training Program.

Duration: 3 months

 

  1. Introduction to Digital Marketing Training

Through Case studies, real life experience, stats and trends, this module explains the basic characterises of Internet Marketing and how it is different from the traditional marketing.
What you learn after completing this module:
• What are the Key Concepts Of Digital Marketing
• What is the difference between Traditional Vs Digital Marketing
• Understanding the Characteristics Of Internet Marketing
• Digital Marketing Strategies
• Current Stats And Trends In Digital Marketing
• Case Studies & Real Life Experience in Digital Marketing

  1. Search Engine Optimization

Enter your query in a search engine. Enter the same query after some time. You will find that some of the websites are consistently on top of the search results. This is how a Search Engine Optimized (SEO) website performs. SEO is a process of bringing targeted traffic to a website. It ensures that a website remains on top of its business-related search query (Keyword). SEO is integral part of Digital Marketing Training.
Job of an SEO expert is to improve and promote a website which ultimately results in increase in targeted traffic to the website. However, SEO is an ever-changing process and major search engines – Google, Yahoo, Bing – keep changing rules on how they rank websites. Through this course module, you will learn all the latest techniques which are being by different search engines.
What you learn after completing this module:
• What are the Key SEO Concepts
• Understanding Search Results and Ranking
• What are the Benefits of Search Engine Ranking and How to Increase Google Page Rank
• What is On-page optimization
• How is Off-page optimization different from On-page optimisation
• Understanding Keyword Research with Google keyword Planner
• How to do Keyword Selection?
• What is Meta Tags Optimisation
• Understanding Sitemap Creation & Submission (html and xml)
• Learn SEO friendly Copywriting
• Understanding SEO Webmaster tools
• What are Inbound Links and importance of link building
• Analysis and Review
• Page Limit Size
• What is Directory Submission?
• How to do Article Submission and other Off page submissions
• How to do Press Release Writing & Submission
• What is Comment Blogging
• Understanding Classifieds Posting
• Forum Posting
• Link Exchange (One way, two way and three way)
• Search Engine Submission
• What is Viral Marketing?
• RSS Feeds
• Free Backlink Creation Methods
• Bookmarking Page/Sites
• Importance of Logo
• Learn CMS Software and WordPress
• How to do URL Rewriting
• Localization – Local Optimization
• LSI (Latent Semantic Indexing)
• Google Business Listing (Google Maps)

  1. Pay Per Click (PPC) or Search Engine Marketing (SEM)

Pay Per Click (PPC), also known as Search Engine Marketing (SEM) is different from SEO. While SEO generates organic traffics for your site, you have to pay a cost per click to generate traffic through PPC campaign. PPC ads either appear above the organic results, or they are placed on the sidebar. Google AdWords is the most popular PPC system. One can launch PPC campaign from other platforms — Microsoft, Bing, Yahoo — as well. A successful PPC campaign turns visitors into customers. A winning PPC campaign is the combination of these factors: Right keywords, how to organise them into campaigns, how to place your bid on keywords related to your business, what channel you should select, how to create a PPC landing pages.
What you learn after completing this module:
• Understanding Key Concepts of SEM
• Overview of Google AdWords account structure
• Overview of Microsoft AdCenter (Yahoo and Bing Search Marketing)
• Bing Ad Centre
• Overview of Microsoft AdCenter
• How to set a Daily Budget
• Strengths of Pay-Per-Click
• Keyword Research
• Research Tools
• Introduction to Google PPC and Advertising
• Understanding Pay Per Click Strategies
• Objectives, goals & expectations
• Understanding AdWords algorithm (adrank) in detail
• Search Campaign Process
• Competitive Analysis
• Understanding Keyword Selection and finding relevant keyword
• Adding keywords in ad-group using keyword planner tool
• Understanding types of keywords Board, Phrase, Exact, Synonym, and Negative
• How to write a compelling ad copy and what are Ad Writing Techniques
• Understanding ad metrics Display & destination URL
• Landing Pages & Call to Action
• Targeting
• Why quality score is important?
• What is CTR and Why CTR is important for Understanding bids?
• Advanced level bid strategies
• Understanding ad-extensions
• What are flexible bidding strategies and types of Ad extensions
• Campaign Management
• Creating Adgroups and finding relevant Adgroups using tools
• Checking Conversion Tracking and stats
• Conversion Metrics: CPA, CTR
• Bid Management Plan & Bidding
• Performance Tracking with Google Analytics
• Reporting and Analysis
• What is conversion tracking Why is it important
• How to set up conversion tracking
• Adding tracking code in your website

  1. Email Marketing

Email marketing is one of the most effective ways to engage with audience. Through email marketing you can inform customers about new products, offers them discount, re-engage with customers, can ask them to write a testimonials for your service, make you content (blog, posts, video) popular among them. As the number of people having smartphone growing exponentially, marketers have started paying more attention to Email Marketing. This platform is used to keep contact and maintain relationships with customers. Through Email Marketing, one could inform their existing customer about new updates or even ask them for call to action. Best Email Marketing practices include practices a.) Using a catchy subject line, b.) Knowing your audience, c.) Keeping the campaign simple, d.) Being innovative, d.) Including a call to action
What you learn after completing this module:
• Understanding Key Concepts of email Marketing
• What are the Best Email Practices with examples
• Explanation of different Campaign Process
• how to Data Capture: online?
• What is Segmentation
• Types of Email Design
• How to write an Email Copy
• What are different types of Email Structure?
• Key concepts of Email Delivery
• Different types of Email Systems
• Understanding the concept of Filtering
• Why do we need Scheduling
• how to do the Measurements
• Understanding Key terms and metrics
• What do you understand by Split testing?
• What are the Laws & Guidelines for Email Campaigns

  1. Social Media Marketing

Social media has emerged as one of the most accessible and most inexpensive platform for marketing campaigns. Social Media Marketing is all about getting the best out of Facebook, Twitter, LinkedIn, Pinterest, SlideShare, YouTube, Google+ and other social networking sites. Social networking sites capture the bulk of online time being spent by people. A business organisation or brand’s Internet marketing plan is incomplete without having a presence on either all of these sites, or the sites which are best suited for their bossiness plan.
Good content is what succeeds on social media platforms. A good content gets instant connection with the audience, and get people talk about their brand. Creating good content is not enough. Creating different content for different sites, being aware of the latest tools, technologies, plug-ins, innovations are what make a successful social media campaign.
What you learn after completing this module:
• Key Concepts of social media marketing
• How to define Social Media Goals
• understanding Social Media Tools and Applications
• Setting Goals and Priorities for different social media platforms
• Use and Importance of Pinterest

  1. Facebook Marketing

• Key concepts of Facebook Marketing & Strategies
• How to maintain Facebook Privacy
• Different types of Facebook Brand Pages
• Increasing fans on fan page
• How to do marketing on fan page (with examples)
• How to enhance Fan engagement
• Important apps to do fan page marketing
• Understanding Facebook Advertising
• Different Types of Facebook advertising
• What are the Best practices for Facebook Advertising?
• How to Create Facebook advertising campaign
• How to do Targeting in ad campaign
• Payment module-CPC (Cost per Click) vs CPM-CPA (Cost per Million-Cost per Acquisition)
• Setting up conversion tracking
• Using power editor tool for advantages.

  1. Twitter Marketing

• Understanding Twitter
• Understanding Twitter Setup & Profile
• How to do Twitter Marketing & define Strategies
• Tools to listen & measure influence on Twitter: Tweepy, Tweetdeck, Klout, PeerIndex
• How to do Advertising on Twitter
• How to Create Campaigns
• What are different Types of Ads
• Learning different Tools of twitter Marketing

  1. LinkedIn Marketing

• Understanding LinkedIn Setup & Profile setup
• Understanding LinkedIn Marketing & making Strategies
• Key concepts of importance of LinkedIn Network Building
• How to build a LinkedIn Company page
• Understanding Difference between Individual and Company Profiles (Company profile vs Individual Profiles)
• How to manage and market on different LinkedIn groups
• How to do LinkedIn Advertising & What are its best Practices
• Key concepts of LinkedIn Publishing
• How to increase ROI (Return on investment) from LinkedIn ads

  1. Google+ Marketing

• Learn about Google+ Setup
• Defining and making Google+ Marketing Strategies
• How to improve Google+ Engagement
• Making and maintaining Google+ Brand Page

  1. Video Marketing

•  Learning about YouTube Setup
• Understanding YouTube Marketing Strategy
• Understanding Concepts of Video Campaigns
• How to Create your 1st Video campaign
• What is the Importance of Video marketing
• What are different Benefits of Video marketing
• How to use YouTube for Business
• Strategies for Developing YouTube video for Marketing strategy
• How to Get traffic through you tube channel/video to your website
• Create video Adgroup
• Understanding Targeting options
• Understanding bid strategies for ads
• Creation of YouTube Channel
• Detail understanding of Video Marketing

  1. Digital Display Marketing

Display ads, also known as banner ads, appear next to content that we read on websites or mobile. Banner ads are placed on websites as well as on social media. Usually, banner ads feature Flash, rich media and video, interactive applications and static content. Banner ads should be customized in such a way that it fits with original content, doesn’t annoy readers, and grab the attention of readers so that they click on the ads. Things that one need to take into account while creating a banner ads are: Identifying consumers demographics and lifestyle, their web browsing history, customizing the ad to make it relevant to a site’s stories and videos etc, creating a landing page that lives up to the promises of banner.
What you learn after completing this module:
• Key Concepts
• Benefits of Digital Display
• Challenges with Digital Display
• Business Value
• Running Effective Ads
• Ad Formats
• Ad Features
• Ad Display Frequency
• Campaign Planning
• Campaign Steps
• Target Audience
• Campaign Objectives
• Campaign Budget
• Creative Formats
• Tracking the campaign
• Optimising the campaign
• Laws & Guidelines

  1. Mobile Marketing

Faster internet, increasing popularity of smartphones and tablets, popularity of apps, responsive sites, location-based advertising, Real Time Bidding (RTB) there are lots going in favour of mobile advertising. Mobile internet traffic is set to overtake web traffic. Mobile Marketing is best suited for small and medium enterprises who don’t have massive advertising budgets.
Apps, responsive websites, mobile ad units, mobile PPC and SMS all are the integral parts of Mobile Advertising.
What you learn after completing this module:
• Key Concepts
• Mobile Marketing Trends
• Opportunities and Risks
• Overview of Mobile Devices
• SMS Strategy & Content
• Mobile Advertising
• Mobile Optimised Websites
• Overview of Mobile Apps: iOS and Android
• QR Codes
• Mobile coupons and ticketing
• Integration & Implementation
• Strategic Steps
• Marketing Goals
• Key Trends
• Social Media Channels

  1. Website Analytics Basics

• Understanding the key concepts of Web Analytics & Web Master Tools
• Discussion on Web Analytics Fundamental
• Overview of Qualitative Analysis
• Goal and account setup
• What is an Analytics Code and how to maintain Profiles
• What are Goal Configuration & Funnels
• In-Depth understanding of Dashboard in Google or Web Analytics
• Understanding your Audience
• Analytics of Advertising
• Learning about Traffic Sources
• Key concept of Bounce Rate and how to avoid High bounce rate?
• Site speed and site search
• Explanation of Events and conversions
• What is the meaning of Standard reporting
• Concepts of Customised reporting

14. Web Project Development Basics

• Overview of Web Development
• Overview of Drupal Content Management System
• Fundamentals of Drupal Setup and Implementation
• Overview of Joomla Content Management System
• Overview of WordPress Content Management System
• Fundamentals of WordPress Setup and Implementation
• Understanding of CMS tools, plug-ins, widget and apps
• Web Development on WordPress CMS Platform
• Web Project Development
• Integration of Online Revenue Models