Proven growth hacks for improving visitors to your website
Are you not sure about getting SEO to drive traffic to your website because you think you don’t need one? Maybe because of very low traffic and you don’t know if that’s going to change the scenario any further or because your website is too small for this or because you don’t find it of any use for your business.
But, you need to think about it!
If you are not getting any traffic to your website, you should take out some time for your SEO.
Do you know why?
Because SEO will increase the visibility of your website globally and visibility increases traffic to your website. Traffic coming to your website can be converted into leads and take your business brand to next level.
SEO doesn’t work instantly and immediately but it does help your business gain more reliable clients and drive traffic to your website. SEO is the most cost effective method of marketing, especially for small businesses that have a low marketing budget.
Most important thing about SEO engagements and traffic is, it involves people who are actually interested in your service or product. These organic traffic is always more reliable and convertible that can always help you grow your business.
You can also generate traffic for your website through paid ads and PPC campaigns. But, that will not only increase your marketing budget but also needs special consideration while choosing our expected audience and landing page.
SEO is highly recommended for the entire website, if you really wish to increase traffic on your webpage.
#1.Strategize and develop a content
Most of us hesitate to create a content strategy because we don’t like to put in more effort and time in developing it. You don’t have to develop a strategy that needs a lot of postings and updates but you need one if you really wish to bring more traffic to your website.
Why is content strategy important?
All of us are only interested in talking about our work and services but none of us take out some time to give answers to the people and clear out their doubts. Blogs like Backlinko and Shoutmeloud is famous because they know what their audience wish to read.
The basic funda behind writing a great content is:
Find out your audience needs through thorough research and try to give solution to it. It can be reached only when your services can be of great help to the audience queries. You can dig deep into quora, amazon, yelp reviews and find their doubts.
The focus point is to keep in mind that people are looking for answers to questions that are related to your product or services. The more you research these issues, the better you’ll be able to write content that satisfies their queries and clear their doubts.
Now, keyword research is really very important especially long tail keyword while writing your content but not more than analysing the need of your audience. Try to find out the audience interest and start working on it.
Try variety of subject matter on which you can write a blog and stick to the schedule. Consistency is the key.
Share your content on social media and other online sharing sites like Medium and drive traffic to your website.
#2. Interact with your customers. Let them speak!
It’s not a one way medium. You need to interact with your audience if you really wish to drive traffic to your website. A relationship based on trust is always rewarding. This will not only improve traffic to your site, but also help you generate leads.
Try to analyze and gather information about your traffic audience, their age, their country, gender etc and start working on what they actually want. Google analytics is very important tool for gaining actual information about your customer -base and this really help to drive traffic to your website.
Typically, you should try to get every information about your customer interest and focus on providing value through your content strategy. This way, you can build an audience that can convert easily into prospective client.
Another point to focus upon is your interaction with your audience by answering their queries online, and offline.
#3.Eliminate your competitor:
First of all try to find out your actual competition. It is important to list out your competition and the type of product they are selling. Find out your competition interest and try to figure out the gap between their demand and your competitors supply. As simple as that!
Once you have found the difference between your competitors services and wht the audience actually needs, you are free to discover your niche and start working on it.
Try to find whether you need to provide any advance content or technology or services that are expensive, or a beginner’s guide or layman technology applications or a cheap service. Either way you can get a high target audience in both the categories.
Now that you know your niche, you can start gathering audience for your product or services. You can use different promotional techniques like paid advertising for your marketing and gain some audience. For that, you should go to other high authority web pages and bring them to your own website. This way you can get at least a few readers for your website initially which will grow more consistently.
You should also try out guest posting. Try to figure out what your audience wish to read about as a blog, and guest-post on them. With your great content ideas, your audience will subscribe to your site and this in turn, drive traffic to your website.
When you build an audience, you can build a warm relationship with them. This may help you to figure out what your audience would love to buy or read. This in turn, will help you bring people to your website and maximise your conversion rates and sales.
Now, it’s time to take action. Happy hunting!
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Feel free to contact us.