SEO & SMO Training


  • Duration: 6 weeks

1.      Search Engine Optimization (SEO)

Enter your query in a search engine. Enter the same query after some time. You will find that some of the websites are consistently on top of the search results. This is how a Search Engine Optimized  website performs. SEO is a process of bringing targeted traffic to a website. It ensures that a website remains on top of its business-related search query (Keyword).

Job of an SEO expert is to improve and promote a website which ultimately results in increase in targeted traffic to the website. However, SEO is an ever-changing process and major search engines – Google, Yahoo, Bing – keep changing rules on how they rank websites. Through this course module, you will learn all the latest techniques which are being by different search engines.

What you learn after completing this module:

  • Key SEO Concepts
  • Search Results and Ranking
  • Benefits of Search Engine Ranking
  • The SEO process
  • On-page optimization
  • Off-page optimization
  • Keyword Research
  • Keyword Selection
  • Meta Tags
  • Site Maps
  • SEO Copywriting
  • SEO Webmaster tools
  • Inbound Links and link building
  • Analysis and Review
  • Page Limit Size
  • Directory Submission
  • Article Submission
  • Viral Marketing
  • RSS Feeds
  • Free Backlink Creation
  • Bookmarking Page/Sites
  • Importance Of Logo
  • CMS Software
  • URL Rewriting
  • Localization – Local Optimization

2.      Social Media Marketing (SMM / SMO)

Social media has emerged as one of the most accessible and most inexpensive platform for marketing campaigns. SMM is all about getting the best out of Facebook, Twitter, LinkedIn, Pininterest, SlideShare, YouTube, Google+ and other social networking sites. Social networking sites capture the bulk of online time being spent by people. A business organisation or brand’s digital marketing plan is incomplete without having a presence on either all of these sites, or the sites which are best suited for their bossiness plan.

Good content is what succeeds on social media platforms. A good content gets instant connection with the audience, and get people talk about their brand. Creating good content is not enough. Creating different content for different sites, being aware of the latest tools, technologies, plug-ins, innovations are what make a successful social media campaign.

What you learn after completing this module:

  • Key Concepts
  • Social Media Goals
  • Social Media Tools and Applications
  • Setting Goals and Priorities
  • Facebook Marketing & Strategies
  • Facebook Privacy
  • Facebook Brand Pages
  • Twitter Setup & Profile
  • Twitter Marketing & Strategies
  • LinkedIn Setup & Profile
  • LinkedIn Marketing & Strategies
  • LinkedIn Network Building
  • LinkedIn Company page
  • Google+ Setup
  • Google+ Marketing Strategies
  • Google+ Engagement
  • Google+ Brand Page
  • YouTube Setup
  • YouTube Marketing Strategy
  • Creation of YouTube Channel
  • Pininterest
  • Video Marketing