Website Analytics Basics Training

Website Analytics Basics

  • Web Analytics & Web Master Tools
  • What’s analysis?
  • Is Analysis worth the effort? How id it crucial in today’s competition?
  • Analysis for Small businesses, Medium and large-scale businesses
  • What is Web analytics?
  • Getting started with Google Analytics and basic explanation
  • How Google Analytics works
  • Accounts, profiles, and users
  • Web Analytics Fundamental
  • Overview of Qualitative Analysis
  • Goal and account setup
  • Analytics Code and Profiles
  • Goal Configuration & Funnels
  • Dashboard
  • Audience
  • Advertising
  • Traffic Sources
  • Bounce Rate
  • Site speed and site search
  • Events and conversions
  • Standard reporting
  • Customised reporting