Email Marketing & Mobile Marketing Training


1. Email Marketing

Email marketing is one of the most effective ways to engage with audience. Through email marketing you can inform customers about new products, offers them discount, re-engage with customers, can ask them to write a testimonials for your service, make you content (blog, posts, video) popular among them. As the number of people having smartphone growing exponentially, marketers have started paying more attention to Email Marketing. This platform is used to keep contact and maintain relationships with customers.  Best Email Marketing practices include practices a.) using a catchy subject line, b.) knowing your audience, c.) keeping the campaign simple, d.) being innovative, d.) including a call to action

What you learn after completing this module:

  • Key Concepts
  • Best Email Practices
  • Campaign Process
  • Data Capture: online
  • Segmentation
  • Email Design
  • Email Copy
  • Email Structure
  • Email Delivery
  • Email Systems
  • Filtering
  • Scheduling
  • Measurement
  • Key terms and metrics
  • Split testing
  • Laws & Guidelines

 2.      Mobile Marketing

Faster internet, increasing popularity of smartphones and tablets, popularity of apps, responsive sites, location-based advertising, Real Time Bidding (RTB) there are lots going in favour of mobile advertising. Mobile internet traffic is set to overtake web traffic. Mobile Marketing is best suited for small and medium enterprises who don’t have massive advertising budgets.

Apps, responsive websites, mobile ad units, mobile PPC and SMS all are the integral parts of Mobile Advertising.

What you learn after completing this module:

  • Key Concepts
  • Mobile Marketing Trends
  • Opportunities and Risks
  • Overview of Mobile Devices
  • SMS Strategy & Content
  • Mobile Advertising
  • Mobile Optimised Websites
  • Overview of Mobile Apps: iOS and Android
  • QR Codes
  • Mobile coupons and ticketing
  • Integration & Implementation
  • Strategic Steps
  • Marketing Goals
  • Key Trends
  • Social Media Channels