PPC Training Course


1.      Pay Per Click (PPC) or Search Engine Marketing (SEM)

Pay Per Click (PPC), also known as Search Engine Marketing (SEM) is different from SEO. It stands for Pay Per Click, where an advertiser has to pay when someone clicks on the ad and visits the website or the landing page. While SEO generates organic traffics for your site, you have to pay a cost per click to generate traffic through PPC campaign.

PPC ads either appear above the organic results, or they are placed on the sidebar. Google Adwords is the most popular SEM system. One can launch SEM campaign from other platforms — Microsoft, Bing, Yahoo — as well. A successful SEM campaign turns visitors into customers. A winning SEM campaign is the combination of these factors: Right keywords, how to organize them into campaigns, how to place your bid on keywords related to your business, what channel you should select, how to create a SEM landing pages.


What you learn after completing this module:

  • Key Concepts of SEM
  • Overview and Introduction of Google Adwords
  • Overview of Microsoft AdCenter
  • Bing Ad Centre
  • Overview of Yahoo Search Marketing
  • Daily Budget
  • Strengths of Pay-Per-Click
  • Keyword Research for best PPC ads
  • Research Tools
  • Google PPC
  • Search Engine Marketing Strategies
  • Objectives, goals & expectations
  • Search Campaign Process
  • Competitive Analysis
  • Keyword Selection
  • Ad Writing Techniques
  • Landing Pages & Call to Action
  • Targeting
  • Budgets
  • Scheduling
  • Display Networks
  • Campaign Management
  • Conversion Tracking and Planning for improving Campaigns
  • Conversion Metrics: CPA, CTR
  • Bid Management Plan & Bidding Strategy
  • Performance Tracking with Google Analytics
  • Reporting and Analysis
  • Ad Extension: Sitelinks,Call,Location,Callout etc.
  • Explaining Search Advertising Module
  • Overview and Introduction of Re-Targeting Module
  • How to add negative keywords in your PPC campaigns