Social media marketing provides highest return on investment for hotel bookings
Social media continues to grow as highest source of awareness and hence hotel aggregators can see a strong ROI(return on investment) from investing in digital marketing.RedSeer consulting sources says that 70-75% source of awareness comes from Social platform.
This proves the social media importance as a source of awareness for hotel aggregators.
Around ¾ th of the customers says that they receive most information about hotel aggregators through social media. Sources say, traditional methods of advertisement such as newspaper and TV ads are responsible for only 5% of social awareness.
Online travel aggregators such as Yatra, Makemytrip, Trivago, among other can be seen advertising heavily on especially TV, apart from other traditional mediums.
Not only this, more than 50% of booking decisions of these platforms are influenced by friends and relatives and also from customer reviews of these hotel platforms.
As PR manager for a luxury hotel group wants work hand in hand with digital marketing experts to spearhead the company’s global social platform strategy. The top priority has always been to achieve high engagement across all our pages to boost brand image – quality over quantity. This in turn help them increase their return on investment.
This totally explains the investment made many hotel aggregators on Social Platforms which is worth it and also indicates the clear need of continuing this investment on social media and other digital marketing platforms.